Building our Brands
Our Branding and Public Relations Department for Europa Art Group work tirelessly to capitalise on a multitude of mediums; including Magazines, Editorials, Press Releases, Fashion and Style Blogging, Social Media, Fashion Emporiums and Shows as well as Live Marketing, such as Billboards and Street Pole Advertising. These mediums have established Europa Art Group and the Brands in the Group as leading Shoe Retailers in South Africa.
Our PR Strategy for Europa Art Group is to get the Brand on everyone’s lips. From Fashion Editors, to the Fun, Fearless Females who read Cosmopolitan Magazine; from Stylists, to Fash ion istas and even to your Regular Jane - Brand Awareness and eventual Market Domination is key. Europa Art Group wants to be featured in every Fashion Spread, be seen on the Catwalk, the local Red Carpet, be involved in Fashion Weeks and Initiatives as well as Fashion Ventures. The Aim is to create a continuous buzz around the Brand, and venture into all Realms of Advertising and Brand Activation; such as advertising in In-Flight Magazines, being involved in trendsetting Destination Fashion Shows, being associated with Brand Ambassadors that are synonymous with the equivocated style of the Europa Art Group and to become the Shoe of choice - the first place any Man or Woman would consult when they are looking for Shoes - be it Everyday Sandals, Sexy Stilettos for a Special Occasion or the most Luxurious Boots for Winter. Shoppers need to be enticed to return for an unparalleled Experience and Purchase, time and time again.
Our Team is involved in Establishing Contacts, Building the Brand and Relationships and supplying and managing the PR Arm of the Europa Art Group, as well as Arranging and Organising Events. Europa Art Shoes is proud to collaborate with Glamour Magazine on an array of events on the fashion and social calendar, including Glamour Women of the Year, Glamour’s Most Glamourous and the Glamour Stiletto Run. We are also a proud sponsor of the South African Style Awards.