When it comes to Fashion, it is not always frivolous, but often Fashion for a cause, and Europa Art Group recognizes that it has a corporate social responsibility. Each year, we identify worthy initiatives and organisations which we assist.
In recent years, we have supported an incredible Holistic Organization, close to all of our hearts, The Tomorrow Trust, with boxes of Shoes. It was incredible to see the faces of these young Women light up. No matter what your background, there is something very powerful and precious in a pair of beautiful Shoes.
We have also been blessed to be part of Charity Days including Hand Overs of School Shoes and Satchels for the Children of Banakekeleni Orphanage in Alexandra. Banakekeleni HIV/AIDS Orphanage/Hospice Haven was initiated and set in motion as a social enterprise by the tragic consequences of the AIDS pandemic, and the distress it brings to the affected families and children.
Europa Art Group has also been a signature sponsor in an initiative entitled Strategia: Strategic Conversation, as well as Barefoot No More for Nelson Mandela Day. Both initiatives sponsored children with school Shoes; and Europa Art Group are elated to be affiliated with an initiative that will change the footprint of South Africa, one pair of Shoes at a time.
In 2015, on Nelson Mandela Day, Europa Art Group will be involved with a campaign that sees R67 from each sale going to charity.